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Now you can see where every dollar of your advertising went.

Ads, leads and messages on one screen, in real time. The in-house CRM of Spectross, an AI First agency.

You invest in Meta, in Google, in content. Each platform only shows you its part.

Three dashboards, three reports and one question none of them fully answers: what is happening today with every dollar, from the ad to the conversation.

That question now has a screen.

Home screen of the Spectross CRM: interactions handled, hours saved, clients to follow up with, and the AI Agents, Automations, Paid advertising and Organic content modules. Sensitive data hidden.
The platform

This is the Spectross platform.

We built it for ourselves, and we use it with every client we work with.

Ads, leads, messages and automations.

Connected via API and MCP to Meta, Google Ads and our AI agents. On one screen.

Every dollar, in plain sight.

In real time, and we keep improving it. Data in this view is anonymized.

Everything that moves your investment, connected in one place.

Pick a source and see what reaches the platform.

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Demand engine with an AI agent: the six steps of the flow and their metrics, with sample data. Connected Google Ads summary: clicks and conversions for the last seven days. Costs hidden. Spectross conversational agent inbox. Phone numbers and names hidden. Automations module: hours saved, active agents and background processes. Amounts hidden.
Demand engine with an AI agent. Sample data.

Finds, writes and follows up. Answers questions and classifies the intent of every contact.

Different industries, the same method. Real results.

Figures from the Spectross portal and our clients' accounts, as of October 5, 2026. Cases are shown without names, out of respect for each client.

  • 3,097interactions handled by our agents and automations
  • 387 hgiven back to our clients' teams
  • +150people trained in AI with the Chapinero local government in Bogotá
  • 4countries, one operation run from Bogotá
  1. Fashion ecommerce · Colombia

    ROAS 16.08x

    COP 8.62 million invested in Meta turned into COP 138.56 million in sales.

  2. Real estate project · Bogotá

    154 conversions

    In 30 days with Google Ads, for a high-ticket product.

  3. Fire protection systems · Colombia

    +25% close rate

    Leads reached the sales team extremely well qualified.

  4. Running store · Colombia

    5× sales

    In under 2 months, with ads, an AI agent and automations.

  5. Construction company · Cayman Islands

    +45% leads

    And in overall social media reach, with content and ads in English.

  6. 24/7 gym · Melbourne

    95%+ occupancy

    With the same content and ads team for more than 3 years.

  • No black boxesYour dashboard shows every dollar and every lead in real time, not in the monthly report.
  • Verified integrationsOfficial APIs and signed webhooks. No one can fake an order or a data point.
  • A person always in the loopAI hands payments, complaints and exceptions to your team. It empowers, it doesn't replace.

Featured case · AI agent for ecommerce

It sells while the store sleeps. Try it.

Pick a capability and watch the agent work. Spin the phone with your mouse or finger.

Text, voice notes and photos. If three messages arrive in a row, it waits, groups them and replies once.

COP 4.3Msold directly by the agent

COP 6.46Min sales attributed to AI

441conversations handled

104 hthe team didn't have to spend

Real figures from the portal since the agent launched (September 2026), in Colombian pesos.

Simulation with sample data. This is how the real agent talks.

Four countries, one operation.

  • Colombia HQEcommerce, real estate, engineering, fire protection, optics and the public sector
  • Cayman IslandsConstruction
  • AustraliaFitness
  • New ZealandWellness and retreats
  • Claude Code 101Claude Academy
  • Business Marketing StrategyMeta Certified
  • HubSpot CertificationHubSpot Academy · Cristian Pinilla
  • Data Integration ExpertWindsor.ai
  • Generative AIMicrosoft and LinkedIn

Also: Proyi, our app in production · +5 companies in AI consulting · landing pages in under 72 hours.

Juan Andrés Urrea

Juan Andrés Urrea

Co-founder. Advertising and AI growth systems.

Cristian Pinilla

Cristian Pinilla

Co-founder. Creative director.

Juan David Cruz

Juan David Cruz

Co-founder. Sales and partnerships.

Clients

Snap Fitness IHC Ingeniería Hidráulica y Civil Inspecciones Fire Protection and Pumps Tonitrus EVØ Snow

Also: Paige Powerman, 1Acabados, Makaná Condominios and Ópticas Marconz.

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AI empowers your team; it doesn't replace it. We'll show you what your operation would look like on the platform.

What we build together.

A new generation: faster, smarter, more adaptable. And everything is measured on the same platform.

  • Growth strategy

    The plan that ties together investment, channels and sales goals.

  • Ads on Meta, TikTok and Google

    Campaigns measured in leads and sales.

  • AI automation

    Agents, WhatsApp and follow-up so your team can spend its time selling.

  • Organic content

    Content with a method, for reach and engagement that build a brand.

  • SEO

    Get found when people search for you on Google.

  • Applied branding

    An identity used every day, in every piece.

  • Landing pages

    Delivered in under 72 hours, connected to the platform.

AI First: AI amplifies what your team already does well.

Frequently asked questions

What people ask us most before the first call.

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What is the Spectross CRM?

It is Spectross's own platform. Each client sees on one screen, in real time, what is happening with their investment: Meta and Google Ads spend, the leads it generates, the conversations the AI agent handles and the automations working in the background.

What connects to the platform?

It connects via API and MCP to Meta (organic content and ads), Google Ads, Spectross's AI agents and the WhatsApp conversational agent, which logs every message received. The platform keeps improving continuously.

What services does Spectross offer?

Growth strategy, ads on Meta, TikTok and Google, organic content, AI automation (agents, WhatsApp and follow-up), SEO, applied branding and landing pages delivered in under 72 hours. Everything is measured on the same platform.

What results have its clients achieved?

Among others: a fashion ecommerce reached a 16.08x ROAS on Meta; a real estate project in Bogotá got 154 conversions in 30 days with Google Ads; a fire protection company raised its sales close rate by 25%; a running store grew its sales 5x in under 2 months; a construction company in the Cayman Islands grew its leads by 45%; and a 24/7 gym in Melbourne keeps occupancy above 95%.

Does artificial intelligence replace my team?

No. At Spectross, AI empowers people. Agents respond and follow up around the clock, and they hand payments, complaints and any case that needs human judgment to a person on the team.

Which countries does Spectross work in?

Spectross operates from Bogotá, Colombia, with clients in Colombia, the Cayman Islands, Australia and New Zealand, in Spanish and English.

How do I get started?

Book a call through the form on this page or message us on WhatsApp at +57 300 439 0767. We reply within 24 business hours.

Let's talk about what you can see.

Tell us how much you invest today and we'll show you what your operation would look like on the Spectross platform.

How much do you invest in marketing per month?Ads and agency fees, in approximate US dollars.
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